UTMs for Willie

A dedicated UTM builder and registry for Willie. Build, save and edit tracked URLs without affecting the main production registry.

Standard
source medium campaign content / term

2. URL options choose the approved landing page

Manage this list in the Admin tab.

1. Channel and source choose where this link will be used

Select “Custom entry…” to type and permanently save your own source.
No clickable link on a TV spot, billboard or casino-floor QR. The vanity URL and promo code (auto-built from the campaign name) both resolve to the coded destination on your side.

Manual UTM mode optional: type the exact tracking values yourself

The unique UTM ID is created automatically when you save and is added to the final URL.

3. Campaign only the name is typedidentity in the URL; context in the registry

Locked to South Africa.
Describe the initiative once. The final campaign name is assembled from the selections already made.
Switch automatic naming off to use only the exact campaign/initiative text entered above.
Required by the audit trail so every saved campaign has a person responsible.

4. S1 campaign context private registry fields—not exposed in the URL

Keep the link short. Only the six approved UTM parameters are placed in the URL. These fields support reporting, ownership, finance and audit.
Clear lowercase label; kept out of the public URL.
Commercial, finance and governance details optional unless relevant

5. Owner Who is responsible for this campaign?

6. Source details extra reporting fields for the selected source

5. DR CLAUDE controls high-value channel dimensions and safety checks

Never tag internal links. UTMs on links between your own pages overwrite the original acquisition source. Use a GA4 event or a non-UTM internal-promotion parameter instead.

4. Channel details only fields relevant to this channel

The link governed preview

Build the full UTM tick the optional parameters to add

The five standard UTM terms and internal ID are always included. Tick any additional reporting terms you want added to this full UTM string.

utm_idutm_sourceutm_mediumutm_campaignutm_contentutm_term
What will be saved

Source coverage every channel tagged?

Decode a link paste any brand URL — coded or plain

Link registry Cloudflare database · single source of truth

ChannelSourceMediumCampaignUncoded URLGenerated UTM URL
No links saved yet. Build one and hit “Save”.